LOS ANGELES, CA (January 6, 2018) – Hollywood has long been inspired by the sports industry and vice versa, but rarely do these two worlds have the chance to mix and mingle. On Saturday January 6, 2018, Los Angeles again welcomed some of the greatest athletes from across the world to celebrate during one of the year’s most Golden weekends. The fifth anniversary event also wished luck to the PyeongChang 2018 Olympic Winter Games athletes, who will begin competing the following month. As the longest continuous corporate partner of the Olympic Games, “Gold Meets Golden 5” was presented by The Coca-Cola Company, and produced by CW3PR’s Charley Cullen Walters and the HFPA’s Scott Orlin.
The concept for the daytime brunch began when athletes at the London 2012 Olympic Games were surprised by shout-outs from their favorite Hollywood celebrities, and several of those athletes were invited to Hollywood Awards season. The outcome was “Gold Meets Golden” – a chance for Gold Medalists and other athletes to engage with some of entertainment’s best award nominees, and realize how much they inspire one another.
To celebrate its historic connection to Hollywood and a 90-year association with the Olympic Games, The Coca-Cola Company transported guests through time to experience the history and impact of the Olympic movement. The iconic brand proudly displayed a rare collection of Olympic-themed memorabilia throughout the venue, celebrating historical connections to past-and-present Olympic greats and Hollywood icons. As the presenting sponsor of the Olympic Torch Relay, rare Olympic torches were on display. Guests were also be treated to eclectic culinary creations and Coke-themed food pairings by award-winning celebrity chef Cat Cora, including caviar in mini gold eggs and a gold-infused chocolate fountain.